American Lung Association of the Upper Midwest Health House builders have valuable marketing opportunities:

• Builders are allowed to use the American Lung Association of the Upper Midwest Health House logo in connection with construction, approved marketing, and advertising materials.

American Lung Association of the Upper Midwest Health House Builder Points of Differentiation

• Addressing what consumers are expecting today: Safe and healthy living environments
• Greater efficiency
• Improved durability
• Reduced maintenance
• Improved air quality
• Higher potential resale value
• Reduced callbacks resulting in happier customers

American Lung Association of the Upper Midwest Health House Builder Opportunities

• Addressing what consumers are expecting today: Safe and healthy living environments
• Increase margins by reducing callbacks.
• Monitor and document improvements in performance.
• Work to develop marketing materials that discuss your leadership position on these matters.
• Opportunity to sell upgrades.